Branding

Typography

The specified font families should be used for all communications. This to ensure the consistent look and feel of all literature off and online.

Web fonts

lato

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

kalam

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)

Desktop Fonts

Lato should be used for headers and body text and all other copy, where Kalam should be used for sub header text and quotes or other features. To ensure a consistent look, make sure fonts are used in a consistent manner and the weights of the font have been considered, using heavier weights for headers and the highlight key messages.

Lato128kb-zip-9files
kalam128kb-zip-9files

Logo

Colours

Primary Colour Palette

The Primary Palette should be used in all occasions for Pathfinder marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in the design of an literature off and online. Percentage tints can be used of any of these colours.

  • Pathfinder Blue

    HEX #0056a2RGB 0, 86, 162CMYK 100, 70, 0, 5

  • Pathfinder Red

    HEX #ed1c24RGB 237, 28, 36CMYK 0, 100, 100, 0

  • Pathfinder Yellow

    HEX #fff100RGB 255, 241, 0CMYK 0, 1, 99, 0

Shades of Grey

A selection of grayscale colors for background or text color use.

  • Dark Grey

    HEX #333333RGB 51, 51, 51

  • Grey

    HEX #8c8c8cRGB 140, 140, 140

  • Sliver

    HEX #D7D7D7RGB 215,215,215

  • Light Grey

    HEX #F7F7F7RGB 247,247,247

Colour Usage

The Pathfinder logo has 3 main colours, try to balance the usage and consider the application. For example, Pathfinder Yellow should never be used for text on a white background as it is too hard to read.