Branding
Typography
Web fonts
lato
kalam
Desktop Fonts
Lato should be used for headers and body text and all other copy, where Kalam should be used for sub header text and quotes or other features. To ensure a consistent look, make sure fonts are used in a consistent manner and the weights of the font have been considered, using heavier weights for headers and the highlight key messages.
Lato128kb-zip-9files
kalam128kb-zip-9files
Logo
Colours
Primary Colour Palette
The Primary Palette should be used in all occasions for Pathfinder marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in the design of an literature off and online. Percentage tints can be used of any of these colours.
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Pathfinder Blue
HEX #0056a2RGB 0, 86, 162CMYK 100, 70, 0, 5
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Pathfinder Red
HEX #ed1c24RGB 237, 28, 36CMYK 0, 100, 100, 0
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Pathfinder Yellow
HEX #fff100RGB 255, 241, 0CMYK 0, 1, 99, 0
Shades of Grey
A selection of grayscale colors for background or text color use.
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Dark Grey
HEX #333333RGB 51, 51, 51
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Grey
HEX #8c8c8cRGB 140, 140, 140
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Sliver
HEX #D7D7D7RGB 215,215,215
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Light Grey
HEX #F7F7F7RGB 247,247,247
Colour Usage
The Pathfinder logo has 3 main colours, try to balance the usage and consider the application. For example, Pathfinder Yellow should never be used for text on a white background as it is too hard to read.