Lato should be used for headers and body text and all other copy, where Kalam should be used for sub header text and quotes or other features. To ensure a consistent look, make sure fonts are used in a consistent manner and the weights of the font have been considered, using heavier weights for headers and the highlight key messages.
The Pathfinder logo has a very strong and distinct colour palette. In situations when it is not possible to use the master logo, there are a few variations that can be used. The Simplified Greyscale logo should only be used as a watermark on in sitations where the Pathfinder colour palette would clash. The Icon should only be used in applications when the logo must be very small.
There are no predetermined sizes for the Pathfinder logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
If the space is limited, use the icon logo as opposed to the Master Logo
Download Pathfinder Logo Pack
This zipped folder includes all the variations of the logo in various files formats.
Pathfinder Logo Pack128kb-zip-9files
Primary Colour Palette
The Primary Palette should be used in all occasions for Pathfinder marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in the design of an literature off and online. Percentage tints can be used of any of these colours.
HEX #0056a2RGB 0, 86, 162CMYK 100, 70, 0, 5
HEX #ed1c24RGB 237, 28, 36CMYK 0, 100, 100, 0
HEX #fff100RGB 255, 241, 0CMYK 0, 1, 99, 0
Shades of Grey
A selection of grayscale colors for background or text color use.
HEX #333333RGB 51, 51, 51
HEX #8c8c8cRGB 140, 140, 140
HEX #D7D7D7RGB 215,215,215
HEX #F7F7F7RGB 247,247,247
The Pathfinder logo has 3 main colours, try to balance the usage and consider the application. For example, Pathfinder Yellow should never be used for text on a white background as it is too hard to read.